1win, an international crypto entertainment platform, has officially set a world record by organizing the highest football match ever played on top of a building. The achievement was certified by World Record Certification (WRCAC) following a 3x3 match held on the helipad of Torre Colpatria, 196 meters above the streets of Bogotá, Colombia.
Inspired by the 2026 Football World Cup, the event titled "Fútbol en lo más alto" by 1win transformed one of Bogotá's most recognizable landmarks into a football pitch suspended high above the city. The game became a celebration of football culture and the FIFA World Cup finals, showcasing the brand's commitment to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas.
The record-setting match featured six Colombian football creators known on Instagram as @alexanderr_0.0, @pablosierra.10, @fory_11_, @micrerosportoficial, @piqui05_, and @futsala.ok. The match was officiated by street football referee @aditstreetsoccer. The event was held in partnership with Colombian football creators FUTTO.
"At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember," commented the owner of 1win on X.com.
By turning an iconic city landmark into the venue for an officially certified world record, 1win continues to develop memorable activations designed to engage football fans around the world. The initiative highlights 1win's approach to creating large-scale entertainment experiences that blend sport, culture, and innovative ideas.
1win is an international crypto entertainment platform operating across multiple markets worldwide. The brand has active collaborations with international public figures, including football star Luis Suarez, martial artist Jon Jones, and Olympic champion and UFC fighter Gable Steveson. In 2026, 1win welcomed UFC legend Ilia Topuria and rapper Tyga as new members of the 1win VIP community.
For business leaders and technology enthusiasts, this event underscores the growing trend of brands using immersive, record-breaking experiences to capture global attention and engage audiences in the digital age. The integration of cryptocurrency and entertainment platforms with real-world events like this signals a shift in how companies build brand loyalty and community engagement.
