Kevel, a leader in retail media technology, has announced the addition of Mark Mannino to its Board of Directors. With over two decades of experience in advertising technology and digital commerce, including significant roles at VidMob, Amazon, and Flywheel, Mannino's expertise is expected to significantly contribute to Kevel's strategic direction. This appointment coincides with Kevel's recent acquisition of Nexta and the upcoming introduction of the Kevel Console, a self-service platform aimed at simplifying product ads and display functionalities.
James Avery, CEO of Kevel, emphasized Mannino's deep knowledge in programmatic advertising, retail media, and data-driven marketing as essential for the company's expansion. Mannino's role is anticipated to accelerate Kevel's projects, such as the development of its Retail Media Cloud™, the advancement of a unified offsite strategy, and the improvement of AI-powered tools for audience segmentation and real-time decision-making.
Mannino shared his excitement about joining Kevel's board, commending the company's API-first methodology and its commitment to providing retailers with autonomy over their retail media technology stacks. His leadership is expected to reinforce Kevel's objective to deliver adaptable, customizable, and privacy-centric technology solutions to retailers, facilitating the efficient creation, scaling, and optimization of their retail media networks.
Under Mannino's advisement, Kevel is set to advance its innovations in the retail media sector, offering solutions that not only enhance performance and revenue growth but also guarantee swift deployment. This development solidifies Kevel's position as a crucial ally for retailers seeking to enhance their advertising approaches in the fast-evolving digital marketplace.
