Tourism in Michigan's Upper Peninsula (UP) has proven to be a significant economic driver, with visitor spending reaching $1.6 billion in 2023, marking a 7.7% increase from the previous year. This growth underscores the sector's importance to the region's economy, as detailed in a recent economic impact analysis by the Michigan Economic Development Corporation.
Mackinac County emerged as the leader in visitor spending, with $309.4 million, followed by Marquette County at $268.3 million and Chippewa County at $176.2 million. The analysis revealed substantial growth across various sectors, including lodging, which accounted for $484 million in expenditures, with Mackinac County alone generating $116.5 million from overnight stays. Food and beverage services and outdoor recreation also showed strong performance, contributing to the UP's appeal as a travel destination.
The tourism industry's impact extends beyond financial metrics, supporting 11,643 direct jobs and a total of 17,049 tourism-related positions, which represent 11% of the region's workforce. Counties like Mackinac and Keweenaw are particularly reliant on tourism, with 34.2% and 32.2% of their workforce connected to the industry, respectively. Additionally, tourism generated $654.8 million in labor income and contributed $170.9 million in state and local tax revenue, with Menominee County experiencing the fastest growth at 11.8% year-over-year.
Tom Nemacheck, Executive Director, highlighted the critical role of tourism in supporting communities, businesses, and the workforce. The analysis suggests that the UP is poised for further growth by enhancing tourism offerings and promoting sustainable travel experiences, ensuring the sector's continued contribution to the region's prosperity.
