Lee's Famous Recipe Chicken is set to enhance its menu with the introduction of the 10 Piece Strips Box and the return of the beloved Chicken Pot Pie, starting October 15. These offerings are designed to meet the growing demand for hearty, comforting meals as the weather turns colder and families gather for meals and football season festivities.
The 10 Piece Strips Box addresses the need for convenient, family-sized meals that can be easily upgraded with sides and biscuits for a complete dining experience. Meanwhile, the Chicken Pot Pie, a seasonal favorite, is known for its handmade quality and has seen a significant sales increase during winter months, making it a key item in Lee's seasonal strategy.
Ryan Weaver, CEO of Lee's Famous Recipe Chicken, highlighted the company's focus on delivering quality, value-driven meals that resonate with customers' seasonal cravings. This strategic move not only caters to the immediate demand for comfort food but also aligns with the company's broader goals of adapting to consumer behavior and enhancing customer satisfaction during peak seasons.
Furthermore, Lee's is leveraging the opportunity to promote its catering services for the holiday season, offering both pickup and delivery options to simplify event planning for hosts. The company is also encouraging the use of its mobile app for easier ordering and rewards, aiming to foster loyalty and repeat business among its customer base.
With over 55 years in the quick-service industry and a presence in 12 U.S. states and Canada, Lee's Famous Recipe Chicken continues to innovate its menu and services. The introduction of these seasonal items underscores the company's commitment to meeting evolving consumer demands while staying true to its heritage of serving fresh, never frozen chicken. This approach not only strengthens Lee's market position but also enhances its appeal as a preferred choice for comfort food during the colder months and holiday season.
