HR.com has taken a significant step forward in addressing the challenges of modern talent acquisition by forming a new advisory board for its State of Employer Branding 2025 study. This move underscores the critical role of employer branding in today's competitive job market, where attracting and retaining high-caliber talent is paramount. The advisory board, featuring luminaries such as Kylie Denk of Index Exchange and Rachel Duran of Hewlett Packard Enterprise, will work alongside the HR Research Institute to craft strategies that align company culture with recruitment efforts.
Debbie McGrath, CEO of HR.com, highlighted the initiative's importance, noting the essential nature of a strong employer brand in resonating with desired talent. The study's outcomes, including a comprehensive report and a two-page infographic, aim to provide HR professionals with the insights needed to refine their employer branding strategies. A virtual event scheduled for January 16, 2025, will further disseminate knowledge, featuring sessions from leading experts in the field.
This initiative builds on HR.com's legacy of research, including the 2024 report on employer branding, and reflects the institute's commitment to staying at the forefront of HR trends. The HR Research Institute's reputation for producing insightful, high-quality research ensures that the findings from the State of Employer Branding 2025 study will be both credible and actionable. As the job market continues to evolve, the strategies developed by this advisory board could redefine how companies approach talent acquisition, making this study a pivotal resource for HR professionals worldwide.
