Technology startup BYAHT has launched Glow.B, the first alternative credit scoring solution that utilizes transaction data between creators and advertisers, aiming to transform creditworthiness assessment in the creator economy. This innovative platform offers a departure from traditional credit scoring by analyzing real transaction histories and performance metrics, providing a more inclusive approach for individuals and businesses with limited credit histories.
The significance of Glow.B's introduction is highlighted by its successful initial funding round, led by The Ventures, which underscores the platform's potential to impact the global financial landscape. During its beta phase in Vietnam, Glow.B analyzed over 1,000 transactions and attracted more than 20,000 creators and advertisers, demonstrating its scalability and market interest.
BYAHT CEO Kim Dong-kyu highlighted the platform's potential to expand financial accessibility, enabling creators and advertisers to benefit from a transparent and trustworthy financial environment. Glow.B's approach could stimulate growth in the creator economy by facilitating access to financial products and services, fostering innovation and entrepreneurship in digital content creation and advertising.
Glow.B's credit scoring model aligns with the digital age's evolving work nature, where gig economy and freelance arrangements are becoming more prevalent. By quantifying the value of creator-advertiser relationships, Glow.B may bridge the gap between new economic realities and traditional financial systems, enhancing trust and transparency in digital content partnerships.
Available for free download on the App Store and Google Play, Glow.B's expansion could set a new standard for credit assessment, influencing financial institutions to adopt more inclusive systems that reflect modern economic value generation. As Glow.B evolves, its impact on financial accessibility and the creator economy's dynamics will be closely watched.
