Graze Craze, a franchise known for its artfully designed charcuterie boards, has announced a significant 49% increase in same-store sales for the first half of 2024 compared to the previous year, with March 2024 witnessing an exceptional 72% surge. This marks the brand's 12th consecutive quarter of growth, highlighting its robust market demand and strategic initiatives.
The company's expansion efforts have been equally impressive, with 20 new locations opening between January and June 2024, including its first stores in Alabama, Alaska, and Indiana, and an international debut in Canada. With 45 locations currently under construction, Graze Craze is set for continued rapid growth.
Cory Hibbard, President of Graze Craze, credits the company's success to franchise owners' dedication and a commitment to innovation, noting rising average unit volumes as a testament to the brand's appeal. The company's achievements were celebrated at the United Franchise Group™ (UFG) 2024 World Expo, where it highlighted milestones such as domestic and international expansion and strategic partnerships.
Looking forward, Graze Craze aims to sustain its growth with 25 new locations and a focus on technological and menu innovations to enhance franchise owner operations and profitability. Ray Titus, CEO of UFG, expressed confidence in the brand's future, emphasizing support for franchise owners and innovation to lead the charcuterie segment.
The brand's success reflects a broader trend towards unique and convenient dining experiences, with Graze Craze's high-quality offerings meeting this demand. Supported by the Big Flavor Brands™ foodservice division of UFG, Graze Craze is well-positioned for continued success in the competitive food service market, signaling a bright future for grazing-style dining.
