Dan Longton, CEO of HRgems, Inc., has authored 'Waiting Tables? Make More Money!', a book designed to empower restaurant servers with strategies to improve their service and increase tips. Targeting servers aged 18-30, the book covers the entire service cycle, from greeting to departure, emphasizing the importance of a positive attitude, anticipating needs, and tailoring communication to customer personalities.
The book's release is timely, as the hospitality industry seeks to rebound from the COVID-19 pandemic's effects. High-quality service is pivotal for attracting and retaining customers, making Longton's insights particularly valuable. His background, including assessing over 8 million hospitality job seekers through HRgems, Inc., and extensive interviews with business diners, underpins the book's practical advice.
For servers, the potential to increase tip-based income is significant, especially in an industry where tips often supplement low base wages. The book's strategies could lead to better customer experiences, higher tips, and improved job satisfaction. Restaurants may also benefit from enhanced service quality, leading to greater customer satisfaction and retention.
Available at major retailers like Amazon, Barnes & Noble, and Target, and recognized in Franklin Publishers' 2024 must-read list, the book is accessible to a wide audience. More details can be found at https://waitingtablesmmm.com/.
As the restaurant industry evolves, 'Waiting Tables? Make More Money!' stands out as a resource for servers aiming to excel in their careers and for restaurants striving to elevate their service standards. Longton's focus on the dining experience underscores the mutual benefits of improved service for servers, customers, and establishments alike.
