Image Protect, Inc. (OTC:IMTL) has reported a significant achievement by its subsidiary, 2CentTexts.com, through a 60-day case study with Steam Pro of Denver, CO, a leader in the carpet cleaning industry. The study revealed an impressive 10x return on investment (ROI) for advertising expenditures on text marketing campaigns, marking a milestone in digital marketing efficiency.
The campaign targeted Steam Pro's extensive customer database of over 27,000 individuals, offering them exclusive discounts and special promotions. Steve Hursh, owner of Steam Pro of Denver, praised the immediate and substantial results, stating the campaign outperformed all previous marketing spends. The success has led Steam Pro to commit to monthly use of 2CentTexts.com services and to recommend the platform to other service-oriented businesses.
Frank Casella, the incoming CEO of Image Protect, outlined the company's strategy to tap into the $6.9 billion carpet cleaning market and beyond. With ambitions to capture a small percentage of the potential market, Casella expressed confidence in surpassing a $100 million annual revenue target within one to three years, leveraging the average client spend on their services.
2CentTexts.com provides a cost-effective solution for businesses to engage with their customers through SMS and MMS texting, charging a mere 2 cents per text without any start-up fees, minimums, or contracts. This approach has proven to be a game-changer for businesses aiming to boost their marketing efforts and enhance customer interaction.
Looking ahead, Image Protect, Inc. plans to broaden its marketing strategies for 2CentTexts.com, incorporating streaming TV, direct mail, social media, and partnerships within the franchise sector. This expansion is expected to accelerate client acquisition and necessitate additional staffing to support the growing demand.
The case study's outcomes underscore the transformative potential of text marketing services in improving business profitability and customer engagement. As the demand for efficient and affordable marketing solutions grows, platforms like 2CentTexts.com are poised to become integral to business strategies across diverse industries.
Image Protect, Inc. remains dedicated to innovation and expansion in the realms of online reputation management and text marketing services. By offering scalable solutions tailored to businesses of all sizes, the company is establishing itself as a key player in the digital marketing revolution, enabling businesses to navigate the complexities of customer communication and engagement effectively.
