Comcast is preparing to make a notable appearance at the 49th annual ClovisFest & Hot Air Balloon Fun Fly in Clovis, California, on September 28-29, 2024, by introducing its Xfinity Rewards branded hot air balloon to the state for the first time. This initiative highlights the company's commitment to engaging with communities in innovative ways.
The Xfinity Rewards balloon, standing 85 feet high, will be unveiled during a Media Day event on September 27, 2024, offering journalists a preview of the balloon in flight. The event will feature interviews with key figures, including Chantea McIntyre, a content creator and first runner-up to Miss California USA 2024, Justin Minniti, Area Vice President for the South Valley at Comcast, and others involved in the project.
This move by Comcast is part of its broader strategy to connect with customers and communities beyond traditional service offerings. The participation in ClovisFest, a cherished local event, underscores the company's dedication to creating memorable experiences and fostering goodwill in the Central Valley.
The debut of the Xfinity Rewards balloon is anticipated to draw significant attention to ClovisFest, enhancing the event's appeal and offering attendees a unique spectacle. It represents Comcast's innovative approach to brand visibility and community engagement, setting a precedent for how companies can interact with their audiences in meaningful ways.
For more details on Comcast's initiatives, visit https://california.comcast.com/.
