BEVEL, a leader in grooming and personal care for men with curly, textured hair and melanin-rich skin, is expanding its product line with the introduction of the BEVEL Trimmer SE. Available in Ulta Beauty stores and online at Ulta.com from September 2024, this launch signifies a major milestone in BEVEL's retail strategy. Priced at $99.95, the Trimmer SE is designed with portability and ease of use in mind, featuring a lightweight plastic body, cordless operation, and a battery life of over 4 hours.
The Trimmer SE incorporates BEVEL's signature blades, known for their ability to repel dirt and oil, reducing skin irritation. It also includes the Bevel Dial™️ for precise, tool-free adjustments, catering to the grooming needs of its target audience. This expansion into Ulta Beauty's physical stores is a first for BEVEL's devices, enhancing product accessibility for consumers nationwide.
This launch is part of BEVEL's ongoing partnership with Ulta Beauty, initiated in 2022, to broaden the reach of its grooming solutions. It underscores a growing industry acknowledgment of the unique needs of men with textured hair and melanin-rich skin, promoting inclusivity in beauty and personal care. The availability of the Trimmer SE in mainstream retail outlets like Ulta Beauty not only benefits consumers by offering specialized tools designed for their needs but also sets a precedent for other brands to follow in catering to diverse customer bases.
BEVEL's commitment to addressing the grooming challenges faced by men of color is evident in this strategic expansion. The Trimmer SE's launch at Ulta Beauty is a testament to the brand's dedication to making high-quality, specialized grooming tools more accessible, marking a significant advancement in the beauty and grooming industry's shift towards inclusivity and representation.
