Modality, a Swedish fashion brand, is set to introduce its 'Fading Fables' collection at Milan Fashion Week, marking a significant advancement in sustainable fashion. The collection, developed under the creative direction of Sara Rosberg, utilizes Sense-Tex, a biobased 5-fiber yarn technology by Transforming Textiles AB, which has been recognized with a 'Seal of Excellence' for its innovative approach to combining sustainability with high fashion.
The 'Fading Fables' collection is themed around endangered animals, aiming to spotlight habitat destruction and the critical need for conservation. Through handmade pieces crafted from scrap fabrics and upcycled garments, alongside prints on Sense-Tex, Modality not only addresses environmental concerns but also aligns with forthcoming EU textile industry regulations requiring 10% biobased materials in collections.
Rosberg's vision extends beyond fashion, using the collection as a medium to narrate the urgent story of environmental conservation and the fashion industry's role in it. The runway show will be complemented by a video highlighting habitat destruction and accessories inspired by endangered animals, made from waste materials, further reinforcing the collection's message.
Modality's partnership with Elobina.com for print-on-demand services exemplifies its commitment to reducing waste through smaller production quantities. The collection is available for pre-order, with an estimated delivery time of 5-6 months due to the intricate production process of Sense-Tex. The fabric and yarn, offered in various compositions and price points, cater to diverse production needs, emphasizing Modality's dedication to sustainable innovation.
This debut at Milan Fashion Week not only showcases Modality's leadership in sustainable fashion but also sets a precedent for the industry, proving that environmental responsibility and high fashion can coexist. The 'Fading Fables' collection is a testament to the potential of sustainable materials like Sense-Tex to revolutionize the fashion industry while addressing pressing global environmental challenges.
