Valentine Roofing, a leading roofing company in the Puget Sound area, has been recognized as a finalist for the 2024 BBB Torch Award for Ethics by the Better Business Bureau. This nomination in the Large Business category celebrates the company's dedication to upholding the highest standards of ethics and integrity since its founding in 2008. With an A+ rating from the BBB, Valentine Roofing has demonstrated a consistent commitment to transparency, trust, and ethical operations.
Steven Heller, CEO of Valentine Roofing, shared his pride in the nomination, emphasizing the company's foundational values and its mission to positively impact the communities it serves. The company's unique service model, the Valentine Experience, prioritizes exceptional customer service through seamless communication, thorough cleanup, and a team dedicated to exceeding expectations.
A distinctive feature of Valentine Roofing's ethical commitment is its daily team huddles, where employees engage with one of the company's 21 fundamentals—core principles that guide its operations. These gatherings foster a culture of reflection, recognition, and alignment with the company's mission, ensuring that ethical practices are not just preached but lived daily.
The nomination of Valentine Roofing for the BBB Torch Award for Ethics is a significant milestone for the roofing industry and the broader business community. It underscores the possibility of achieving business success without compromising on integrity, offering consumers a trusted partner in their roofing needs. The award winner will be announced on October 24, 2024, but Valentine Roofing's nomination alone serves as a powerful endorsement of its ethical stance and community-oriented approach.
This recognition not only elevates Valentine Roofing's reputation but also challenges other companies in the construction and home improvement sectors to adopt similar ethical standards. By demonstrating that ethical business practices and profitability can coexist, Valentine Roofing is paving the way for a more integrity-driven industry landscape.


