Warren Werbitt, renowned as 'The Print Whisperer,' has unveiled his first book, 'Printing's Alive: A Masterclass in Ink, Innovation, and Industry Impact,' a comprehensive guide that blends personal journey with actionable insights for the printing sector. Available on Amazon and Barnes & Noble, the book serves as both a memoir and a manual, aiming to inspire current and future printers to innovate while honoring traditional practices.
Werbitt's narrative, described as a 'love letter' to the printing industry, offers a mix of humor, personal anecdotes, and strategic advice, reflecting on his evolution from modest beginnings to leading a multi-million dollar enterprise. Eric Vessels, who penned the foreword, commends Werbitt's adaptability and vision, qualities that have positioned him as a pivotal figure in navigating the industry's shifts.
Coinciding with the book's release, Werbitt is set to participate in the PRINTING United Expo 2024, where he will spearhead the 'Walk with Warren' initiative. This program is designed to empower small to medium-sized printers by facilitating direct engagement with exhibitors and showcasing cutting-edge technologies. Werbitt's approach underscores the significance of collaboration and innovation in sustaining the printing industry's growth amidst digital advancements.
'Printing's Alive' arrives at a critical juncture for the printing industry, offering a roadmap for businesses to adapt and thrive. Werbitt's emphasis on merging traditional techniques with new technologies presents a viable path forward for printers aiming to remain competitive. His book and expo participation not only celebrate the industry's resilience but also chart a course for its future, making them essential for professionals seeking to navigate the evolving landscape of print.
