The Great Greek Mediterranean Grill has reported a notable expansion in the first half of 2024, opening seven new locations across six states and signing multiple franchise agreements for future development. This growth is underscored by a 61% increase in systemwide sales compared to the same period in 2023, a testament to the brand's effective development strategy and the commitment of its franchise owners.
With 54 locations currently operating across 17 U.S. states and a recent foray into the Canadian market with its first restaurant in Toronto, The Great Greek Mediterranean Grill is setting the stage for international growth. The brand's ambitious plans for 2024 include opening an additional 25 locations, introducing it to new states and further solidifying its presence in the fast-casual sector. The development pipeline of 270 units indicates a trajectory that could see the brand surpass 100 locations by 2025.
Industry recognition has followed this rapid expansion, with The Great Greek Mediterranean Grill being named a Top 100 Mover & Shaker by Fast Casual and one of the fastest-growing companies of 2024 by the South Florida Business Journal. These accolades reflect the brand's significant impact on the fast-casual dining landscape and its ability to meet consumer demand for healthy, flavorful Mediterranean cuisine.
Ray Titus, CEO of United Franchise Group™, the parent company, attributes the brand's success to its focus on quality, service, and value, which has fostered high customer satisfaction and loyalty. The introduction of the Millionaire Club, recognizing locations that have achieved significant sales milestones, further exemplifies the financial viability and appeal of the franchise model.
The Great Greek Mediterranean Grill's menu, featuring authentic Mediterranean recipes and a commitment to fresh, in-house preparation, continues to drive its popularity. As part of the Big Flavor Brands™ foodservice division, the brand is well-positioned to leverage additional resources and expertise to sustain its growth and maintain its leadership in the Mediterranean fast-casual segment.
This expansion and recognition not only highlight The Great Greek Mediterranean Grill's success but also signal broader trends in the fast-casual industry, where consumer preferences for healthy, authentic dining options are shaping the growth trajectories of brands that can meet these demands. For entrepreneurs and investors, the brand's rapid growth and franchise model present compelling opportunities in a thriving sector.
