The financial services industry is witnessing a transformative collaboration between Innovayte, a custody and clearing firm, and Advyzon, a technology platform provider, with the launch of a cutting-edge platform and model marketplace designed for registered investment advisors (RIAs) and wealth managers. This partnership introduces a unified solution that integrates custody, clearing, and investment management functionalities, marking a significant advancement in financial technology.
Developed by Advyzon for Innovayte, the platform is Advyzon's first venture into creating a custodial back-end system. It features a separately managed account (SMA) and model marketplace, access to third-party asset managers through Advyzon Investment Management (AIM), and a unified managed account (UMA) framework. This comprehensive suite is tailored to meet the varied needs of today's financial advisors and their clients, offering a cloud-based solution that includes portfolio management, performance reporting, trading, and more.
Cat Davies, CEO of Innovayte, highlighted the necessity of innovative technology to support RIAs in achieving their business objectives, moving away from outdated legacy systems. The platform's capabilities, such as the Nucleus Model Marketplace and Quantum Rebalancer, are designed to enhance the efficiency and effectiveness of financial advisory services, particularly for high-net-worth clients.
Lee Andreatta, CEO of Advyzon Investment Management, praised the platform as a forward-thinking solution that addresses the industry's need for modernized technology. With features like tax overlay, direct indexing, and multi-sleeve reporting, the platform sets a new benchmark for financial custody, clearing, and investment management.
This collaboration between Innovayte and Advyzon not only signifies a leap forward in financial technology but also underscores the potential for such innovations to redefine wealth management and investment advisory services. By equipping advisors with advanced tools and resources, the platform aims to facilitate better client service and business growth, signaling a new era in the financial services sector.
