Anthony's Coal Fired Pizza & Wings, a subsidiary of BurgerFi International, Inc., has announced a new promotion titled 'Kids Eat Free Mondays' starting August 5, 2024. This initiative is designed to alleviate the financial and time pressures families face during the back-to-school season by offering children aged 12 and under a free Kids Spaghetti & Meatball or 10" Cheese Pizza with a minimum purchase of $10 at participating locations.
Carl Bachmann, Chief Executive Officer for BurgerFi International, highlighted the promotion's aim to foster family bonding over quality meals. The choice of pasta and pizza, favorites among children, is strategic to ensure the offer meets the culinary preferences of its young audience. Cindy Syracuse, Chief Marketing Officer, emphasized the promotion's role in simplifying mealtime for families without compromising on the quality of the food served.
The 'Kids Eat Free Mondays' offer is exclusively available for dine-in and requires mentioning the promotion at the register or to the server. It underscores Anthony's commitment to customer service and quality, traits that have earned it accolades such as "The Best Pizza Chain in America" by USA Today's Great American Bites and a spot on the 2024 "Best Customer Service List" by Forbes.
This promotion is timely, addressing the needs of families as they navigate the busy back-to-school period. It also reflects a broader industry trend towards value-oriented offerings to attract and retain customers amidst economic pressures. By providing an affordable dining option, Anthony's not only supports family budgets but also enhances its competitive edge in the casual dining sector.
The initiative could influence competitors to introduce similar promotions, potentially reshaping family dining options in markets where Anthony's operates. For families, it offers a practical solution to enjoy dining out without the financial burden, promoting family togetherness during a hectic time of year.
