GL Homes has launched a pioneering 'Stay & Play' program for its Valencia communities, designed to give potential buyers an immersive experience of the 55+ luxury lifestyle before committing to a purchase. This initiative, available at three premier Florida locations, allows guests to enjoy a 3-day, 2-night stay in a fully furnished home for $99, complete with VIP access to community amenities, a personal tour of model homes, and a complimentary lunch. The program underscores GL Homes' confidence in their product and their commitment to customer satisfaction.
The Valencia communities, located in Port St. Lucie, Naples, and Boynton Beach, cater to a range of preferences and budgets, with home prices from the $400s to over $1 million. Recognized by US News & World Report among the 'Top Places to Retire' in the U.S., these communities reflect the Ezratti family's dedication to creating desirable living spaces for retirees. Significant expansions are underway, including a Sports and Fitness Complex at Valencia Riverland growing to 24 acres, and the Valencia Parc Wellness & Fitness Center expanding to 51,000 sq. ft., highlighting the community's focus on active and healthy lifestyles.
The 'Stay & Play' program represents a transformative approach in marketing luxury home communities to the 55+ demographic. By offering a 'try before you buy' experience, GL Homes is not only facilitating more informed decision-making for potential buyers but also setting a benchmark for the industry. This initiative may influence how other developers engage with potential customers, especially as the demand for high-quality 55+ communities continues to rise with the aging baby boomer population.
Under the leadership of Misha Ezratti, GL Homes continues to innovate in the luxury home market, maintaining its reputation as a leading developer of 55+ communities in Florida. The 'Stay & Play' program is a testament to the company's commitment to excellence and its forward-thinking approach to meeting the evolving needs of its residents.
