California Tortilla is bringing back its Shark Week promotion, blending culinary offerings with interactive fun. From July 23, customers buying a fish taco will receive a free Shark Fin Hat, available in-store while supplies last. Wearing the hat back to any California Tortilla location by month's end earns a complimentary fish taco with any purchase. Furthermore, sharing a photo wearing the hat on social media and tagging @caltort adds a free taco to the participant's Burrito Elito account.
Keith Goldman, President & CEO of California Tortilla, shared his excitement about the promotion, emphasizing its fit with the brand's mission to offer bold flavors and unforgettable experiences. This promotion is a highlight of the brand's 30th-anniversary festivities, demonstrating its dedication to innovation and engaging customers in unique ways. Known for its creative promotions, such as Pop-Tart giveaways and the Wall of Flame hot sauce bar, California Tortilla continues to enrich the dining experience with playful elements.
The Shark Week initiative reflects California Tortilla's strategy to maintain a lively and engaging fast-casual dining atmosphere. For more information on this promotion and other menu items, visit CaliforniaTortilla.com.
