Extra Credit Union, based in Warren, Mich., has been awarded the 2025 Finopotamus Tekkie Award for Revenue Growth, a testament to its successful partnership with DeepTarget Inc. This collaboration harnessed the power of AI-powered digital banking engagement to attract over $12.7 million in new deposits from March to December 2024, demonstrating the efficacy of targeted digital marketing in the financial industry.
In response to challenges like rising interest rates and fierce competition, Extra Credit Union adopted DeepTarget's Digital Experience Platform (DXP) to refine its marketing approach. The platform's seamless integration with the credit union's digital banking system facilitated personalized loan and CD offers, achieving an impressive 7.66% click-through rate and the creation of 1,092 new CD accounts.
Ruthann Varosi, Vice President of Marketing at Extra Credit Union, credited the platform with their achievement, stressing the criticality of timely and relevant messaging. Preetha Pulusani, CEO of DeepTarget, viewed the award as a confirmation of how AI-powered technologies can empower midsized financial entities to compete effectively.
The remarkable outcome of Extra Credit Union's initiative illustrates the revolutionary impact of AI on digital banking engagement, transforming it into a key revenue generator. For further details on DeepTarget's innovative solutions, visit https://www.deeptarget.com.
