Squeeze, the innovative massage destination known for its tech-forward approach and exceptional service quality, has announced the appointment of Melinda Davenport as a strategic advisor to its Advisory Board. This strategic move is set to bolster the company's leadership as it embarks on an ambitious expansion plan aimed at doubling its national footprint by the end of 2024 and developing 500 locations within the next 5-7 years.
Melinda Davenport brings to Squeeze a wealth of experience in communications and strategic planning, honed through her work with Fortune 500 companies. Her role will involve providing counsel to the Board, working closely with co-founder and CEO Brittany Driscoll, and spearheading initiatives in investor strategy, innovation, and networking. Davenport's expertise is expected to be instrumental in enhancing Squeeze's market position and driving its growth trajectory in the competitive massage industry.
Brittany Driscoll expressed her enthusiasm for Davenport's appointment, highlighting her proven track record and visionary approach as key assets that will help guide Squeeze's brand growth and innovation strategies. Davenport, in turn, shared her excitement about joining the Squeeze team, praising the company's dedication to innovation and excellence and its potential to become a household name.
Since its inception in 2017, Squeeze has differentiated itself in the massage industry through its seamless, app-based booking platform, tailored massages, and a no-additional-fees policy. With 15 open locations and over 85 new locations in development, the company is on a fast track to becoming a dominant player in the industry. The addition of Melinda Davenport to its Advisory Board underscores Squeeze's commitment to maintaining its momentum as a leading innovator and achieving its long-term goals.
For more information on Squeeze's innovative approach to massage services, visit https://www.squeezemassage.com. This appointment marks a pivotal moment in Squeeze's journey, signaling its readiness to disrupt the traditional massage industry and set new standards for accessibility and quality in the sector.
