The XY Planning Network (XYPN) has announced the opening of entries for its AdviceTech Competition, set to take place during the XYPN LIVE 2024 conference in Minneapolis from October 15-17, 2024. This event, marking the conference's 10th anniversary, is designed to highlight innovative technology solutions that enable financial advisors to provide client-centric advice more efficiently and profitably.
Eligibility for the competition requires that entries be technology solutions aimed at financial advisors for delivering advice as a service. Applicants must either be existing companies with a new, independently priced offering, have less than $1 million in revenue, or have launched within the last 12 months. This initiative offers a significant platform for emerging tech companies in the financial advice sector to gain visibility and credibility.
Finalists will have the opportunity to present their technology to over 700 attendees at XYPN LIVE, with presentations judged by a panel of industry experts. The competition features two awards: 'Best in Show,' chosen by the expert panel, and 'Advicer's Choice,' selected by conference attendees. Winners will receive promotional benefits and opportunities, including a free exhibitor booth at XYPN LIVE 2025 for the 'Best in Show' winner and a free webinar with XYPN's Network for the 'Advicer's Choice' winner.
Past winners of the competition, such as Snappy Kraken and Vestwell, have gone on to make significant impacts in the financial advice industry, demonstrating the competition's role in identifying transformative technologies. Finalists will also benefit from showcasing their technology, receiving Exhibit Hall passes, discounted booth space, and promotion through XYPN channels.
This competition aligns with XYPN's mission to support fee-only financial advisors by fostering innovation in the industry. Companies interested in participating must submit their entries by July 31, 2024, at 5:00 PM MT through the online form. The deadline coincides with the early bird ticket discount period for the XYPN LIVE 2024 conference, encouraging participation from both innovators and attendees.
The AdviceTech Competition at XYPN LIVE 2024 highlights the intersection of technology and financial advice, offering a platform for the discovery of tools that could revolutionize the industry. By facilitating the exchange of innovative ideas, the competition contributes to the advancement of financial advisory services, addressing the evolving needs of advisors and their clients.
