Clean Habits, a pioneering brand in the household cleaning industry, has announced its expansion into the North American market with a revolutionary line of cleaning products. Utilizing HEIQ Synbio Technology, a patented formula that combines prebiotics and probiotics, Clean Habits offers a non-toxic solution that remains effective for up to five days after application. This innovation marks a significant shift towards safer, more sustainable cleaning practices.
The product lineup includes multi-purpose sprays, kitchen and bathroom cleaners, and pet stain removers, all designed to provide long-lasting protection against bacteria. This could revolutionize consumer cleaning routines by reducing the frequency of cleaning while maintaining high standards of hygiene. Founder Kristy Phillips describes the launch as 'the start of a movement,' a claim bolstered by early interest from major retailers such as CVS, Walgreens, HEB, Whole Foods, and Walmart.
Behind the brand's successful market entry is Texas-based Culture Pilot, a branding and marketing agency that has played a pivotal role in developing Clean Habits' brand strategy, visual identity, and digital marketing efforts. Tim DeSilva, Co-founder and CEO at Culture Pilot, highlighted the agency's focus on creating a vibrant brand that resonates with today's environmentally conscious consumers.
The timing of Clean Habits' launch aligns with increasing consumer awareness of the health and environmental impacts of traditional cleaning chemicals. By offering a probiotic-based alternative, Clean Habits is at the forefront of a potential industry-wide shift towards more natural and sustainable cleaning solutions. Available initially through www.getcleanhabits.com, the brand's products are set for a wider retail rollout, signaling a new era in household cleaning.
As Clean Habits gains traction in the North American market, its success could inspire other manufacturers to adopt similar technologies, potentially leading to a broader transformation of the cleaning products industry. This development represents a convergence of consumer demand for safer, more effective, and environmentally friendly cleaning solutions, positioning Clean Habits as a key player in the future of household cleaning.
