Fully Promoted, a leading full-service promotional products franchise, has launched strategic brand enhancements designed to improve operational efficiencies and elevate the customer experience. This initiative stems from comprehensive feedback gathered from franchise owners, customers, and vendors, highlighting the need for more streamlined and consistent messaging.
Central to these enhancements are a newly refreshed website and a brand anthem video, both crafted to clearly communicate the company's identity, services, and the foundation of its 20-year success. Andrew Titus, President of Fully Promoted, shared his optimism about the launch, emphasizing the potential to increase market awareness, provide franchise owners with superior sales tools, and boost systemwide sales.
The updated website introduces user-friendly features such as an improved location search and a showcase of the brand's portfolio, offering solutions for businesses of all sizes. A significant addition for franchise owners is Fully Promoted Connect, a back-end software platform that integrates digital marketing tools, financial reporting, online commerce, and internal communication tools.
Titus highlighted the company's dedication to continuous improvement, stating, Fully Promoted will never be stagnant, as it evolves alongside the industry to better serve clients and support franchise owners' success.
With a business model focused on B2B marketing strategy facilitation, Fully Promoted aids organizations in engaging with their customers and employees through branded apparel and promotional products. The franchise's hyperlocal approach, with individually owned and operated locations, has fostered strong customer loyalty, evidenced by an 80% repeat order rate.
Todd Diskin, a franchise owner in Olathe, Kansas, praised the brand's ongoing evolution and the benefits of the latest enhancements for both clients and franchise owners, expressing excitement for the future.
Fully Promoted's commitment to excellence has earned it numerous industry accolades, including recognition on the Promotional Products Association International's 2024 PPAI 100 and consistent rankings in Counselor magazine's Top 40 Distributors list. These achievements reflect the brand's leadership and innovation in the promotional products industry.
The introduction of the new website and brand anthem video is poised to attract new clients and franchise owners, potentially altering the competitive dynamics of the promotional products industry. Fully Promoted's strategic enhancements underscore its focus on delivering exceptional service while fostering franchise owner success, marking a significant step forward in its growth trajectory.
