Lee's Famous Recipe® Chicken, a renowned name in the home-style fresh, never frozen fried chicken industry for over 55 years, has announced the appointment of Jessica Crouch as the new Director of Field Marketing. Crouch's role will encompass leading marketing initiatives for the company's corporate-owned units and enhancing local store marketing resources. Reporting to Vice President of Marketing Dan Sokolik, Crouch is set to focus on expanding catering services, third-party delivery options, and local store marketing efforts.
The appointment comes at a time when Lee's has recently introduced a new loyalty program and app, which has already contributed to a 23% increase in year-over-year online order revenue. Crouch's expertise is expected to further drive off-premise initiatives, aiming to increase both the number of orders and the average check size. 'We are thrilled to welcome Jessica to the Lee's family. She will play an integral role as we focus on driving our brand presence and further connecting with our customers and the communities we serve,' said Sokolik.
Before joining Lee's, Crouch accumulated nearly 12 years of experience with Lion's Choice Restaurants, a quick-service restaurant chain based in the St. Louis area. Her journey with Lion's Choice began in 2011 on the restaurant side, where she served as a manager before transitioning to a corporate marketing role in 2017. Over the next five years, she ascended to the position of Brand Manager, showcasing her ability to understand and execute impactful marketing strategies.
'I am delighted to join Lee's and help drive brand awareness and growth for the iconic brand,' Crouch remarked. Her appointment underscores Lee's commitment to strengthening its market position and fostering deeper connections with its customer base. For more information about Lee's Famous Recipe® Chicken, visit https://www.leesfamousrecipe.com.
