Advanced Home Improvement Media (AHIM), the parent company behind TheHomeMag, has announced a pivotal partnership with Workhouse, naming the latter as its Agency of Record. This collaboration is set to bolster AHIM's brand visibility and industry standing through a series of integrated promotional campaigns, public relations efforts, and creative content development. Workhouse, with its 25-year legacy of serving Fortune 500 companies and luxury brands, brings a wealth of expertise to AHIM's ambitious growth plans.
Tom Bohn, President and COO of AHIM, expressed enthusiasm about the partnership, highlighting Workhouse's role in showcasing the unique value of AHIM's print and digital brands. The alliance aims to deepen audience engagement and deliver significant results for advertisers, marking a new chapter in how homeowners and businesses navigate the home improvement landscape.
AHIM's journey, initiated by Sean and Debbie Campbell with the launch of TheHomeMag in 2002, has evolved into a multimedia powerhouse. TheHomeMag now reaches 66 markets across 29 states, a testament to its rapid expansion and digital transformation under Bohn's leadership. Innovations like Marketplace by TheHomeMag and Home-y AI have further cemented AHIM's reputation as a leader in the home improvement sector, offering homeowners seamless access to trusted professionals and AI-driven advice.
The strategic acquisition of key franchise markets underscores AHIM's commitment to growth and excellence. With over 250 team members and plans to launch ThePetMag, AHIM continues to innovate, serving the needs of homeowners and businesses nationwide. This partnership with Workhouse is a strategic move to amplify AHIM's impact, leveraging creative and PR expertise to redefine the home improvement experience.
