Powata, a Singapore-based SaaS developer, has unveiled an upgraded version of its Optim Merchandising app, a tool already in use by hundreds of merchandisers across Asia Pacific and Europe. Since its initial release in 2017, the app has been designed to modernize the way merchandisers track and manage their tasks, moving away from outdated methods like paper tracking, in-house tools, or messaging apps.
The enhanced Optim Merchandising app allows users to capture real-time data, including timestamps, GPS coordinates, and images, directly within the application, bypassing the need to access the device's gallery. This feature ensures the accuracy and immediacy of data collection, a critical factor in the fast-paced retail environment. Supervisors can leverage the app to organize schedules, assign tasks, and oversee operations such as general merchandising, stock takes, reordering, share of shelf tracking, and planogram checks, all from a single platform.
One of the app's standout features is its ability to function both offline and online, offering unparalleled flexibility to merchandisers working in diverse environments. Additionally, Powata provides a complementary app for sales promoters in stores, further enhancing the consumer assistance experience.
All data gathered through Optim Merchandising is systematically stored, facilitating automated reporting to supervisors, managers, and brands. This capability not only streamlines communication but also enhances data analysis, enabling more informed decision-making. Powata, part of the iLathys venture builder, shares its corporate family with fewStones, a corporate video production company, and StoryboardHero, a platform specializing in AI-generated storyboards.
The launch of the new Optim Merchandising app by Powata represents a significant step forward in retail technology, offering a solution that not only improves operational efficiency but also provides a competitive edge in the rapidly evolving retail sector. For more information on how Powata is transforming retail operations, visit https://www.powata.com.
