The Great Greek Mediterranean Grill has announced a landmark year in 2023, characterized by significant expansion and a notable increase in sales. The franchise nearly doubled its presence across the United States, opening 21 new restaurants in six new states, which now totals 51 locations operating in 16 states. This expansion underscores the brand's aggressive growth strategy and its appeal in the competitive fast-casual dining sector.
Bob Andersen, President of The Great Greek Mediterranean Grill, expressed enthusiasm about the brand's performance, highlighting the role of passionate franchise owners and a commitment to innovation in driving the company's rapid development. The brand's success is further evidenced by a double-digit increase in gross system sales year-over-year, with a significant rise in online transactions across all digital sales channels.
Innovation has been a key driver of The Great Greek Mediterranean Grill's growth, with the introduction of five non-traditional dining formats in 2023. These include a to-go-only restaurant and a digital kitchen model, designed to meet the evolving needs of consumers seeking convenient dining options while offering cost-effective solutions for franchise owners. A notable example is the to-go-only restaurant opened near the University of Maryland in College Park last October.
Looking forward to 2024, The Great Greek Mediterranean Grill is set to continue its expansion with 40 locations in active development, aiming to open by the end of the year. The brand is also making its first foray into the international market with a location in Toronto, Canada, and has plans for future growth in Australia. Ray Titus, CEO of United Franchise Group, the parent company of The Great Greek Mediterranean Grill, remarked on the brand's standout performance in the Mediterranean fast-casual segment.
Recognized by industry publications as a leader in the fast-casual space, The Great Greek Mediterranean Grill offers a 'fine fast casual' dining experience, emphasizing quality ingredients and authentic Mediterranean flavors. For more information on their innovative dining formats and expansion plans, visit https://www.thegreatgreekgrill.com.
