A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has appointed Fraser Neil as Chief Sales Officer to lead the company's global sales strategy across North America, Europe, and Israel. Neil brings nearly three decades of experience in consumer packaged goods, retail, SaaS, and AI-driven technology solutions to the smart retail technology leader.
Neil previously served as Vice President of CPG at Trax Retail Ltd., where he consistently delivered revenue growth and product innovation. His expertise in bridging retailer and CPG needs will be crucial for advancing Cust2Mate's vision of monetizing retail media, data, and third-party services through its innovative smart cart platform.
The company's flagship smart cart solutions are transforming traditional brick-and-mortar retail by bridging online and in-store shopping through interactive technology. These AI-driven carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences for customers while providing valuable data insights for retailers.
Cust2Mate's technology enables seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. The enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts feature multiple layers of security for accurate recognition and transaction integrity.
The modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information about the company's innovative retail solutions, visit https://www.cust2mate.com.
This strategic appointment comes as the retail technology sector continues to evolve, with increasing demand for solutions that enhance both customer experience and operational efficiency. Neil's extensive background in both retail and technology positions him to drive Cust2Mate's expansion in key global markets while helping retailers adapt to changing consumer expectations and technological advancements.
