ONAR Holding Corporation has appointed JUICE Co-Founder Troy Osinoff as Chief Growth Officer following the company's recent acquisition of JUICE through its subsidiary Storia. The appointment represents a strategic integration move that underscores ONAR's focus on accelerating growth across its marketing technology platform and agency network.
Osinoff brings substantial expertise in scaling digital marketing operations, having previously led customer acquisition at BuzzFeed and grown JUICE to rank #105 on the Inc. 5000 list. His appointment follows ONAR's acquisition of JUICE, which brings an impressive roster of brand clients including L'Oréal, Barstool Sports, Paris Hilton, Ramp, CBDistillery, and Diesel. This acquisition significantly expands ONAR's client portfolio and market reach.
As Chief Growth Officer, Osinoff will be responsible for driving ONAR's platform-wide growth strategy by expanding enterprise client acquisition, deepening strategic partnerships, advancing new technology development, and leveraging JUICE's existing brand relationships. He will also focus on strengthening channel relationships with major platforms including Meta, Google, TikTok, Shopify, and Klaviyo, which are critical for scaling digital marketing operations effectively.
The appointment comes as ONAR continues to build its position as a leading marketing technology company and network of specialized marketing agencies. The company's mission centers on delivering measurable growth through an integrated, AI-driven approach to marketing services. ONAR's agency network includes specialized performance and healthcare marketing solutions, supported by ONAR Labs—a technology incubator focused on deepening the company's AI capabilities.
ONAR works primarily with mid-market and growth-stage companies and is actively pursuing agency acquisitions to expand its platform. The company maintains its newsroom at https://ibn.fm/ONAR where investors can access the latest updates and announcements. The strategic appointment of Osinoff demonstrates ONAR's commitment to leveraging acquired talent and resources to drive accelerated growth across its expanding marketing technology ecosystem.
For business leaders in the marketing technology space, this appointment signals ONAR's aggressive growth strategy and its focus on integrating acquired companies effectively. The combination of Osinoff's expertise in scaling digital operations with ONAR's existing technology infrastructure could create significant competitive advantages in the rapidly evolving marketing technology landscape. The move also highlights the increasing importance of AI-driven marketing solutions and the consolidation trend in the marketing services industry.
