United Home Loans, LLC has announced a partnership with Mitesco, Inc. through its Centcore Data Center division to implement a comprehensive digital advertising campaign during the eXp Realty Conference in Miami, Florida. The campaign will utilize advanced geofencing and retargeting technology to target thousands of real estate professionals attending the October 19-23, 2025 event, marking a significant advancement in mortgage industry marketing strategies.
The digital marketing initiative represents a strategic approach combining precise audience targeting with extended engagement capabilities. Centcore will design, manage, and deploy integrated Facebook and Google campaigns that include geofencing around the conference venue and key hospitality areas, followed by a 14-day post-event retargeting phase to maintain engagement with potential clients. This extended engagement period allows United Home Loans to maintain contact with conference attendees long after the event concludes, potentially increasing conversion rates and client acquisition.
Brian Valania, General Manager of Centcore, emphasized the campaign's data-driven approach, stating that it demonstrates how Centcore's capabilities can help clients reach precise audiences and maximize marketing return on investment. The combination of advanced analytics, creative execution, and infrastructure expertise aims to produce measurable outcomes while strengthening Centcore's position in the growing digital marketing ecosystem.
Key technical elements of the campaign include perimeter deployment around conference and high-traffic zones, real-time performance analytics for transparency and optimization, and a four-day live campaign followed by the extended retargeting program. This approach reflects the evolving landscape of financial services marketing, where precision targeting and extended engagement periods are becoming increasingly important for connecting with professional networks in the real estate industry.
The partnership reflects Mitesco's continued expansion in digital marketing, analytics, and infrastructure services through its Centcore division. The company provides data-center-driven solutions that power business growth across multiple sectors including finance, healthcare, and real estate. More information about Centcore's services can be found at https://www.centcoreusa.com.
United Home Loans, as a full-service mortgage lender, offers a broad range of loan products including conventional, FHA, VA, jumbo, and renovation loans. The company maintains a website at https://www.unitedhomeloansusa.com where potential clients can learn more about their services. This digital marketing initiative represents how mortgage lenders are increasingly adopting sophisticated digital strategies to connect with real estate professionals, potentially setting new standards for industry marketing practices and client acquisition methods in the financial services sector.
