A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has appointed Kirk Morrison as Head of Sales for the Americas and Rodolphe d’Avezac as Head of Sales for Europe, strengthening the company's international commercial strategy as it scales its Smart Cart platform. Both executives bring more than two decades of experience across retail, SaaS, and AI-powered technology markets to their roles.
The appointments come as the company prepares for its presence at NRF 2026, the retail industry's premier event. Morrison and d’Avezac will lead regional sales organizations focused on accelerating adoption of Cust2Mate's technology, expanding retail and consumer packaged goods partnerships, and supporting the company's connected-store and retail media monetization strategy.
A2Z Cust2Mate creates innovative solutions that bring innovation, ease, excitement and value to retailers and shoppers. The company's flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. The AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences.
The technology enables seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts feature multiple layers of security for accurate recognition and transaction integrity.
A key aspect of Cust2Mate's solution is its modular, all-in-one detachable panels that transform legacy shopping cart fleets into intelligent platforms delivering a range of benefits. This approach allows retailers to upgrade existing infrastructure rather than replacing entire cart fleets, potentially accelerating adoption across the industry.
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For business and technology leaders, these appointments signal A2Z Cust2Mate's commitment to global expansion of its retail transformation technology. The timing ahead of NRF 2026 suggests the company is positioning itself for significant industry visibility and partnership opportunities. As retailers worldwide seek solutions to enhance in-store experiences while gathering valuable consumer data, Cust2Mate's AI-powered smart carts represent a potentially disruptive technology that could reshape traditional retail operations and customer engagement strategies.
