A new market analysis reveals significant disparities in search visibility among nicotine pouch manufacturers, with non-U.S. companies dominating online search demand despite North America generating the majority of industry revenue. The 2025 Nicotine Pouch Manufacturer Market Share and Search Visibility Report from eCig One examines 29 manufacturers across 14 high-intent commercial keywords to determine which factories are likely to receive the highest share of search-driven B2B leads.
According to the study, North America generates 78.4% of the nicotine pouch industry's $5.39 billion in revenue as of 2025. However, non-U.S. manufacturers control 75% of modeled search visibility for white-label production queries, creating a significant disconnect between market demand and manufacturing visibility. Only two of the top 29 contract nicotine pouch manufacturers by U.S. search visibility are based in the United States.
Six manufacturers capture 76% of all U.S. search-based demand for outsourced nicotine pouch manufacturing, with NicoKickers.com (24.9%), DLYMFG.com (15.5%) and TJPLabs.com (13.4%) emerging as the current visibility leaders. The concentration of search visibility among a small number of manufacturers suggests potential vulnerabilities in the supply chain and opportunities for new market entrants.
"This is one of the most lightly defended B2B search landscapes we've analyzed in a regulated consumer category," said Jason Artman, founder of eCig One and author of the report. "The data suggests that we'll see heavier investments in this sector as well-funded players move in to address the lack of U.S.-based manufacturing."
The report's findings have significant implications for business leaders and investors in the nicotine pouch industry. The dominance of non-U.S. manufacturers in search visibility creates potential supply chain risks for American brands, particularly as regulatory environments evolve. The gap between market demand and domestic manufacturing capacity represents both a vulnerability and an opportunity for strategic investment.
For technology and business leaders, the report highlights how digital visibility translates directly to market share in B2B manufacturing sectors. The study uses a CTR-weighted visibility model to determine which factories are likely to receive the highest share of search-driven leads, demonstrating the critical importance of search engine optimization in industrial procurement decisions.
The full report including all raw data and charts is available at https://ecigone.com/featured/nicotine-pouch-manufacturers-market-report/ and includes visibility-based market share tables, competitive gap and quadrant analysis, keyword dependence monitoring, sensitivity scenarios, and industry forecasts for 2026 and 2027.
The concentration of search visibility among foreign manufacturers raises questions about supply chain resilience and domestic manufacturing capacity in a rapidly growing industry. As nicotine pouch brands increasingly look to outsource manufacturing, the current search landscape suggests that most will be directed to non-U.S. providers unless domestic manufacturers improve their digital visibility. This dynamic could influence investment decisions, regulatory considerations, and competitive strategies across the nicotine pouch sector.
