HRC Coffee Roasters LLC, operating as Havana Roasters Coffee®, has announced substantial operational progress over the past year and is preparing to unveil a comprehensive corporate repositioning aimed at establishing a clear growth trajectory for 2026. The company, which holds the exclusive license for the Havana Roasters Coffee® brand, has been strategically building infrastructure, partnerships, and product portfolios to expand as a multi-channel premium coffee brand.
Over the past 18 months, the company has made significant advances across several key growth vectors. Under its subsidiary HRC Hospitality Corp., the company is finalizing preparations for the opening of the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar retail location in Hollywood, California. This establishment will serve as both a revenue-generating operation and a showcase for the brand's authentic Cuban-style coffee heritage.
In product innovation, the wholesale subsidiary HRC Coffee Roasters is completing development on two major product line extensions. The company will introduce Havana Roasters Coffee® in Nespresso-compatible pod format to address the rapidly growing single-serve premium coffee market. Additionally, through The HRC Beverage Company subsidiary, Ready-to-Drink versions of Havana Roasters Coffee® are in advanced formulation and production planning stages, positioning the brand to capture share in the high-growth convenience beverage category.
Operational scaling efforts include expanding roasting capabilities, strengthening wholesale distribution networks, advancing franchise program development, and enhancing e-commerce infrastructure. These initiatives are designed to support accelerated commercialization of the brand. The company has also been working to complete regulatory processes that will align its public corporate identity with the Havana Roasters Coffee® brand and operations it has been building since taking control in 2023.
Gabriel Martinez, Chairman and CEO, stated that the past 18 months have focused on execution and building the foundation for what management believes will be a breakout year in 2026. The company is approaching several important milestones expected to significantly enhance shareholder value and market visibility. More information about the company is available at https://thehrccompanies.com.
The company's multi-channel growth strategy encompasses wholesale distribution, licensed retail locations, franchise development, e-commerce, RTD beverages, and hospitality services. With expanded production capabilities and a diversifying product portfolio, the company is positioned to scale the Havana Roasters Coffee® brand across multiple market segments in the US and internationally. The original release can be viewed on https://www.newmediawire.com.
