The DigitalConfEx 2025 conference highlighted that modern marketing now extends beyond messaging and conversion into the full customer journey, including payments. Frictionless, personalized, and trust-based experiences are identified as core growth drivers, with Buy Now, Pay Later solutions playing a strategic role in increasing conversion and strengthening long-term loyalty.
Vladimir Drogan, CEO of Roonyx, stated that the conference confirmed the company's strategy of combining marketing and fintech is moving in the right direction. "BNPL allows us to turn customer trust into real actions and build long-term relationships, and the new ideas from the conference will support the further development of our products," Drogan said. The event brought together leading industry experts and showcased real-world cases and emerging trends.
The conference emphasized human-centric digital transformation, highlighting that technology should simplify, not complicate, the customer journey. Flexible financial options powered by AI and first-party data enable brands to translate personalization into tangible value at the point of purchase. This integration represents a significant shift in how businesses approach customer engagement and revenue growth.
Roonyx is an innovative technology company specializing in fintech products, including BNPL solutions. The company builds its services on principles of flexibility, security, and scalability, helping businesses implement advanced financial solutions without compromising quality or transparency. More information about the company's approach can be found at https://roonyx.tech.
For business and technology leaders, these insights signal a fundamental evolution in customer relationship management. The convergence of marketing and financial technology creates new opportunities for competitive differentiation. Companies that successfully integrate personalized payment options into their customer journeys may gain significant advantages in conversion rates and customer retention.
The strategic importance of BNPL solutions extends beyond immediate sales facilitation. These tools represent a paradigm shift where financial flexibility becomes an integral component of brand experience and customer trust. As AI and data analytics continue to advance, the potential for hyper-personalized financial offerings at scale presents both opportunities and challenges for businesses across sectors.
Industry implications suggest that traditional boundaries between marketing, sales, and finance departments will continue to blur. Organizations that adapt their structures and strategies to accommodate this integrated approach may be better positioned for sustainable growth. The emphasis on human-centric design principles indicates that technological sophistication must ultimately serve to enhance, rather than complicate, the customer experience.
