Naoo AG has completed a capital increase by converting shareholder loans worth approximately CHF 5.2 million provided by its principal shareholder, Dr. Thomas Wolfensberger, into equity. The transaction involved issuing 1,093,020 new registered shares, with 1,078,020 shares offset against the existing loans and 15,000 shares issued for a cash contribution from another investor.
The converted loans consisted of cash loans previously granted by Dr. Wolfensberger and advance contributions made to pre-finance contractually owed purchase price components related to the acquisition of Kingfluencers AG. At the time of the acquisition, naoo AG did not have sufficient treasury shares available to meet these obligations, prompting the principal shareholder to advance funds on the company's behalf. The conversion represents a balance sheet reclassification that improves the company's equity ratio without altering its economic substance or strategic direction, as it does not involve new external financing or cash inflow.
Following the capital increase, naoo AG's share capital now stands at CHF 5,561,277, divided into an equal number of fully paid-in registered shares. Dr. Wolfensberger maintains a long-term investment strategy and continues to support the company's growth and integration plans. This move underscores the shareholder's commitment to naoo AG's vision of building a future of creator-driven social media powered by artificial intelligence.
Naoo AG is developing a scalable platform designed for meaningful engagement, combining next-generation social media, local advertising, and loyalty ecosystems. The platform connects users based on interests and preferences, offering personalized content, gamification, and an innovative points-and-rewards system that allows users to benefit directly from their engagement. Business customers can create tailored offers and incentivize visits to physical locations through naoo points, redeemable for various rewards.
The integration of Kingfluencers AG, the largest influencer agency in Switzerland and one of the largest in the DACH region, enhances naoo's capabilities in creators, campaigns, and brand storytelling. The company is advancing toward an integrated ecosystem that includes proprietary creator-driven media formats like vertical shorts and content hubs, aiming to broaden reach, deepen engagement, and support a diversified, IP-driven business model. With 41 employees and headquarters in Zug, Switzerland, naoo AG is listed on the Dusseldorf Stock Exchange under ticker NAO. For more information, visit www.newmediawire.com.
