Datavault AI has announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy the company's DVHOLO holographic display platform and ADIO spatial audio technology beginning in February 2026. The partnership aims to enable luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail environments.
The initiative supports brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework. This deployment represents a tangible application of immersive technology in a traditional retail setting, potentially bridging the gap between digital innovation and physical consumer interaction.
Datavault AI's technology suite includes the Information Data Exchange, which enables Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects. This approach fosters responsible AI with integrity while providing brands with new tools for consumer engagement. The company's cloud-based platform serves multiple industries, including sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, and energy.
The collaboration's significance extends beyond the immediate retail application. By integrating holographic displays and spatial audio into luxury retail environments, the partnership demonstrates how advanced technologies can enhance traditional business models. The measurable consumer engagement component suggests a shift toward data-driven retail experiences where brand interactions can be quantified and optimized.
For business and technology leaders, this development highlights several important trends. First, it illustrates the continued convergence of physical and digital retail experiences. Second, it demonstrates how AI and immersive technologies are being deployed in practical, revenue-generating applications rather than remaining experimental concepts. Third, the partnership showcases how data monetization frameworks are becoming integral to technology deployments across industries.
The technology behind this collaboration includes Datavault AI's Acoustic Science Division featuring WiSA, ADIO and Sumerian patented technologies. These represent industry-first foundational spatial and multichannel wireless HD sound transmission technologies with intellectual property covering audio timing, synchronization and multi-channel interference cancellation. Meanwhile, the Data Science Division leverages Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization.
This retail technology deployment comes at a time when physical retail spaces are seeking innovative ways to compete with e-commerce platforms. By offering immersive brand experiences that cannot be replicated online, luxury retailers may create new value propositions for consumers. The technology's customization capabilities, including AI and Machine Learning automation, third-party integration, detailed analytics and data, marketing automation and advertising monitoring, provide brands with sophisticated tools for consumer engagement.
The full press release can be viewed at https://ibn.fm/lh5VI, while terms of use and disclaimers are available at http://IBN.fm/Disclaimer. The forward-looking statements in the announcement acknowledge various risks and uncertainties that may affect actual results, including factors discussed in the company's SEC filings.
