A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) Chief Marketing Officer Yaniv Zukerman has highlighted a significant disconnect in modern retail: while retailers excel at tracking transactions, pricing, and inventory, they have largely lost visibility into how shoppers actually behave within physical stores. Most existing retail systems capture only end results—what was purchased and when—leaving the entire in-aisle journey invisible. This creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations, and trade-offs that shape each shopping trip.
Zukerman identifies smart cart technology as the solution to close this critical visibility gap. By transforming the shopping cart into a continuous, consent-based engagement and insight touchpoint, smart carts capture real-time basket activity, show running totals, and deliver relevant offers during the shopping journey. This approach reduces friction for shoppers while providing retailers with a clearer, scalable view of customer movement, decision-making, and behavior. The resulting visibility enables retailers to design store layouts, promotions, and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact.
The company's flagship smart cart solutions are designed to transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology. These AI-driven carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass traditional checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience aims to boost satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
For business and technology leaders, this development represents a fundamental shift in retail intelligence. The ability to capture real-time behavioral data at scale addresses what Zukerman describes as a "growing gap" in retail understanding. Retailers who implement such technology could gain competitive advantages in store design, promotional effectiveness, and customer personalization. The modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms, potentially making adoption more accessible for established retailers.
The implications extend beyond individual retailers to the broader retail ecosystem. As physical stores seek to compete with online retailers' data advantages, technologies that restore visibility into in-store behavior could help level the playing field. The company maintains a newsroom at https://ibn.fm/AZ where investors can find the latest updates. Industry observers note that as consumer expectations for personalized experiences continue to rise, solutions that bridge the gap between digital and physical retail intelligence will likely become increasingly valuable.
