Nowspeed, an AI-enabled digital marketing agency, has launched its Business Authority Service, a new offering designed to help organizations strengthen the credibility signals that influence search visibility and AI-generated recommendations. This launch comes as artificial intelligence reshapes buyer research, from Google's AI-generated overviews to direct recommendations from AI tools such as ChatGPT, Gemini, and Microsoft Copilot.
The service addresses the fundamental shift in how companies must ensure their expertise is consistent, visible, and easy to validate across digital channels. Nowspeed's approach focuses on improving the signals that both people and algorithms rely on, including business listings, review sentiment, authoritative mentions, and structured data. According to David Reske, CEO of Nowspeed, traditional SEO and PR remain important but are no longer sufficient on their own. Authority is now shaped by how consistently a brand is represented across the data sources that AI systems depend on for trusted entity information, product and service community sentiment, and thought leadership mentions in authoritative publications.
The Business Authority Service begins with a Business Authority Audit that benchmarks a company's authority signals across key online ecosystems and identifies gaps that can limit visibility and credibility. Following the audit, Nowspeed delivers an action plan of prioritized improvements that can be implemented quickly and measured over time. Common actions include optimizing business profiles and major directories for accuracy and consistency, improving review generation and response practices, enhancing website structured data and schema to improve large language model readability, and securing relevant mentions and placements on authoritative sites.
Companies can track their progress through a monthly Authority Scorecard provided by Nowspeed. Early client engagements have demonstrated the value of this structured approach to authority building. Robert Dean, Co-Founder of ILUM Solar, noted that Nowspeed stands out for their ability to translate strategy into execution, implementing campaigns and systems that directly supported growth while delivering measurable results.
The Business Authority Service is offered as a standalone engagement for companies with existing SEO or PR programs, or as part of Nowspeed's broader pipeline growth offerings, which include SEO, Generative Engine Optimization (GEO), and Content at Scale. For business leaders navigating the AI-transformed landscape, this service represents a strategic response to the changing dynamics of digital discovery and credibility assessment. More information about the service is available at https://nowspeed.com/business-authority.
