Massimo Group (NASDAQ: MAMO) has announced plans to debut its second-generation MVR HVAC Pro Series at the 2026 PGA Show, scheduled for January 20–23, 2026, at the Orange County Convention Center in Orlando, Florida. The series includes two models: the MVR HVAC Pro for golf course and neighborhood electric vehicle applications, and the MVR HVAC Cargo Max Pro for grounds maintenance and commercial fleet use. Both feature fully enclosed, climate-controlled cabins designed for all-weather operation.
The updated platform reflects Massimo's continued investment in higher-value electric mobility solutions and incorporates software-driven controls and artificial intelligence initiatives. According to management, the vehicles have generated early interest from dealers, golf courses, resorts, and commercial operators as demand grows for enclosed, climate-controlled electric vehicles that address the operational limitations of traditional open-air carts.
This announcement signals a strategic shift toward more sophisticated, technology-integrated electric vehicles in the utility and recreational markets. The integration of AI and software controls could enable features such as predictive maintenance, route optimization, and enhanced user interfaces, potentially increasing efficiency and reducing operational costs for commercial users. For golf courses and resorts, the climate-controlled cabins offer year-round usability, extending the operational season beyond fair-weather months.
The PGA Show debut provides a high-profile platform to showcase these advancements to industry professionals. The show typically attracts golf course superintendents, resort operators, and equipment buyers, making it an ideal venue for launching products targeting these sectors. Early dealer interest suggests market readiness for more advanced electric utility vehicles that combine environmental benefits with enhanced functionality.
Massimo Group's focus on higher-value electric mobility solutions aligns with broader industry trends toward electrification and smart technology integration in transportation. The company's portfolio includes UTVs, ATVs, e-bikes, and electric utility vehicles known for performance, reliability, and value. The latest news and updates relating to MAMO are available in the company's newsroom at https://nnw.fm/MAMO.
For investors and industry observers, this development represents Massimo's commitment to innovation in a competitive market. The combination of climate control, AI integration, and commercial-grade design could position the MVR HVAC Pro Series as a premium offering in the electric utility vehicle segment. As businesses and recreational facilities increasingly prioritize sustainability and operational efficiency, vehicles like these could see growing adoption across multiple sectors.
