The Argentine Football Association (AFA), reigning FIFA World Cup champions, has partnered with AI technology company Verofax to launch Vamos Argentina, an AI-powered fan experience platform. This collaboration aims to transform Argentina's 900+ million fans into micro-influencers while creating new revenue streams and sponsorship opportunities across the sports industry.
Vamos Argentina introduces a unique Digital Media category that enables fans to create branded experiences using secure, templated generative AI-driven images and videos featuring Argentine players and matchday scenes. These user-generated content pieces can be instantly posted to preferred social platforms, allowing fans to share immersive moments featuring real players, official kits, AFA backdrops, and branded product placements with a single photo.
The platform unlocks a new brand sponsorship channel, giving brands the ability to reach 4 billion sports followers through GenAI-driven fan experiences rather than traditional advertising. This approach is powered by AFA's passionate fan base and Verofax's unique agentic AI technology. Brands benefit from guaranteed fan posts per campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing.
Leandro Petersen, Chief Marketing Officer of AFA, stated that the partnership opens a new chapter for the association, describing Vamos Argentina as a revolutionary platform for fans worldwide to connect through generative AI experiences. He emphasized that it creates a powerful sponsorship channel providing brands with measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with AFA's global fan base.
Wassim Merheby, CEO of Verofax, noted that AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, the company delivers authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches. With over 100 million AFA followers, 250-500 million match viewers, and 900 million combined player followers, Vamos Argentina offers unprecedented reach and engagement.
Campaigns are fully managed by Verofax, with gamified fan experiences and incentives including VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation. The platform ensures compliance, brand safety, and consistent sponsor visibility across millions of posts while transforming fan passion into measurable brand influence.
With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide ahead of World Cup 2026. Brands interested in sponsoring AFA's AI-powered fan experiences can visit https://afa.verofax.com for more information. This partnership represents a significant shift in how sports organizations leverage technology to monetize fan engagement while maintaining authentic connections with global audiences.
