The recent Dancing with the Stars Austin event has generated substantial community impact, raising over $2.95 million for child protection services according to Bruce Allen Craig, CEO and President of Big Easy Entertainment. Craig participated in the December 6 event alongside fellow dancers, community leaders, performers, sponsors, and volunteers, all supporting the Center for Child Protection's mission to protect and advocate for children who have experienced abuse.
"What an incredible night," Craig said. "The passion, energy, and commitment from everyone involved truly stood out. This wasn't about performance. It was about showing up for children who need protection and care." The funds raised represent a significant milestone that will directly support services for children and families across the Austin area.
The Center for Child Protection serves as the first stop for children in Travis County when abuse is suspected, offering forensic interviews, medical evaluations, therapy, and family advocacy. "Because of this community, nearly $3 million will go toward life-changing work," Craig said. "That level of generosity shows what's possible when people come together with purpose."
Craig acknowledged the behind-the-scenes contributors who made the event possible, stating, "I want to congratulate every dancer, sponsor, volunteer, and supporter. Your commitment didn't just make the event successful — it made a real difference for children and families." Reflecting on his involvement, Craig emphasized that participation was about responsibility rather than recognition. "I'm proud to have played a small part," he said. "Moments like this remind you that leadership extends beyond business."
The event demonstrates how corporate leaders can leverage their influence and resources to drive meaningful social impact. For business and technology leaders, this highlights the growing expectation that corporate responsibility includes active community engagement and support for critical social services. The successful fundraising model shows how entertainment platforms can be effectively utilized for philanthropic purposes, creating a blueprint for similar initiatives in other communities.
Craig encourages individuals to learn more about the Center for Child Protection and consider ways they can support organizations making direct impact in their communities. "To protect children, momentum matters," he said. "And this night helped move that mission forward." Those interested in learning more about the Center for Child Protection and its work can visit https://lnkd.in/e5TC9Gkq.
The $2.95 million raised represents more than just financial support—it signifies a community-wide commitment to child protection that transcends traditional business boundaries. For leaders in business and technology, this event serves as a reminder that corporate influence can be channeled toward addressing critical social issues, creating measurable impact while strengthening community relationships. The success of this initiative may inspire similar collaborations between corporate leaders and nonprofit organizations, potentially establishing new models for corporate philanthropy that combine entertainment, community engagement, and substantial fundraising outcomes.
