Primo TV, the network dedicated to kids and tweens ages 6–16, is launching a comprehensive refresh for 2026 featuring an updated on-air look, revised programming grid, and hundreds of hours of new content. The expansion includes animation, live action, anime, and STEM-based series designed to entertain, educate, and inspire young viewers.
The network's January refresh introduces a dynamic lineup of new animated programming, including fan-favorite franchises and high-energy adventure series. Primo TV is strengthening its anime offering with key titles such as Bakugan, demonstrating its commitment to delivering exciting, age-appropriate content. This strategic move positions the network to better serve its core demographic while expanding its appeal in the competitive children's entertainment landscape.
Educational programming receives significant emphasis in the 2026 refresh, with Primo TV expanding its nature- and STEM-focused content through series like Brain Buzz and Earth Science Investigators. These programs are designed to spark curiosity, encourage discovery, and support learning through engaging storytelling. Additional educational content includes Wow! That Is Amazing, while humor and imagination are showcased in titles such as Kaeloo and You're Called What? This balanced approach reinforces Primo TV's commitment to learning through entertainment.
"Our 2026 programming refresh brings together the best of animation, live action, anime, and STEM-based content," said Doris Vogelmann, Vice President of Programming and Operations at Vme Media. "We're proud to continue offering programming that entertains, inspires curiosity, and gives families content they can trust."
With its refreshed visual identity and expanded lineup, Primo TV continues to strengthen its position as a trusted destination for edutainment, offering content that balances excitement, creativity, and discovery in a safe environment. The network is currently available on the Comcast Xfinity platform, and more information can be found at https://www.primotv.com.
The programming expansion represents a significant investment in content creation and acquisition, potentially influencing how media companies approach educational entertainment for bicultural audiences. For business leaders in media and technology, Primo TV's strategy demonstrates the growing importance of culturally relevant, educational content in capturing and retaining younger audiences. The network's focus on STEM programming aligns with broader educational trends and workforce development priorities, suggesting potential for increased partnerships with educational institutions and technology companies.
Industry observers note that Primo TV's expansion comes at a time when streaming platforms and traditional networks are competing intensely for young viewers' attention. By emphasizing both entertainment and education, Primo TV differentiates itself in a crowded market while addressing parental concerns about screen time quality. The network's availability on Comcast Xfinity provides significant distribution reach, though future expansion to additional platforms could further increase its impact and audience.
