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Samuel Goldwyn Films' 'Say a Little Prayer' Digital Release Targets Valentine's and Galentine's Day Audiences

By Editorial Staff

TL;DR

Samuel Goldwyn Films' 'Say a Little Prayer' offers a Valentine's marketing edge with a social media candy giveaway and Luis Fonsi's debut to attract diverse audiences.

The romantic comedy 'Say a Little Prayer' is available digitally on platforms like Apple TV and Amazon Prime, featuring Luis Fonsi's first English song and an ensemble cast.

The film celebrates friendship and inclusive storytelling through Migrant Filmworks, aiming to connect with English-speaking Latino audiences and promote cultural representation in media.

Luis Fonsi makes his feature film debut in this comedy where friends recite an ancient prayer, triggering unpredictable events that test their bonds and transform lives.

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Samuel Goldwyn Films' 'Say a Little Prayer' Digital Release Targets Valentine's and Galentine's Day Audiences

The romantic comedy 'Say a Little Prayer' from Samuel Goldwyn Films is now available for digital release on major video-on-demand platforms including Comcast, Apple TV, Amazon Prime, Google Play, Tubi, Roku, YouTube Movies, and Fandango at Home. The release strategically coincides with both Valentine's Day and Galentine's Day celebrations, positioning the film for dual-audience appeal during peak viewing periods for romantic content.

Screenwriter Nancy De Los Santos emphasized the film's dual-purpose appeal, noting that while Valentine's Day traditionally focuses on romantic love, the movie's celebration of friendship makes it equally suitable for Galentine's Day gatherings. This marketing approach reflects broader industry trends toward content that serves multiple demographic segments simultaneously, potentially increasing viewership and revenue across different audience groups.

The film marks the feature film debut of Grammy Award-winning international recording artist Luis Fonsi, best known for 'Despacito' and 'Cambiaré.' Fonsi contributes his first English-language song, 'The Prayer in Your Eyes,' to the soundtrack, expanding his artistic reach into English-language markets. The film's plot follows three friends who recite an ancient prayer to the patron saint of 'all things lost,' triggering unpredictable events that test their friendship and transform their lives.

The ensemble cast includes Vannessa Vásquez from 'Divorce Bait,' Jackie Cruz from 'Orange is the New Black,' Vivian Lamolli from 'Queen of Manhattan,' Latin American legend Angélica María from 'House of Flowers,' Tatanka Means from 'Killers of the Flower Moon,' and comedian Chris Kattan from 'Saturday Night Live.' The musical contributions extend beyond Fonsi to include Tejana artist Shelly Lares, Los Angeles musician Nancy Sanchez, and The Last Bandoleros, creating a diverse soundtrack that appeals to multiple musical tastes.

Academy Award nominee Edward James Olmos and Luis Fonsi serve as executive producers, while Patrick Perez Vidauri directs and Cristina Nava of Migrant Filmworks produces. The production company focuses on creating content with inclusive characters that appeal to worldwide audiences, specifically targeting the fastest-growing cohort of moviegoers in the United States: English-speaking US-born Latino viewers. This strategic focus represents a significant business opportunity in entertainment, as this demographic demonstrates increasing purchasing power and cultural influence.

The filmmakers are running a promotional campaign on social media offering fans a chance to win a special box of Valentine's/Galentine's candy, demonstrating how digital releases can integrate traditional holiday marketing with social media engagement strategies. For business and technology leaders, this release illustrates several important industry trends: the continued expansion of digital distribution channels, the strategic timing of content releases around cultural events, the growing importance of diverse and inclusive casting to reach broader audiences, and the integration of cross-platform marketing campaigns that leverage both traditional and social media channels to maximize audience engagement and revenue potential.

Curated from Noticias Newswire

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Editorial Staff

Editorial Staff

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