The DFW Car and Toy Museum in Fort Worth, Texas, has expanded its business operations to include wedding venue services, transforming its 150,000-square-foot facility into a unique event space. According to museum founder Ron Sturgeon, the venue offers a departure from traditional hotel settings, featuring a multi-million-dollar collection of classic cars and rare toys from the mid-20th century. The museum's industrial-chic design, inspired by historic factories, provides a trendy yet timeless backdrop for celebrations.
With capacity for up to 500 guests, the museum offers flexible floor plans that can be customized to client specifications. The facility includes a designated performance area for entertainment and built-in audio-visual infrastructure with multiple camera-ready zones and prewired recording ports. A dedicated crew of AV specialists is available to assist with setup and operation, ensuring technical aspects run smoothly during events.
The museum provides comprehensive amenities to simplify wedding planning, including lists of trusted vendors such as photographers, videographers, musicians, DJs, and florists. For catering, clients can choose from professional catering companies, bring in outside caterers using the fully outfitted prep kitchen, or even utilize local food trucks for a unique dining experience. Beverage options range from full bar service to beer and wine only, with flexibility for clients to provide their own alcoholic beverages.
Additional features include more than one acre of landscaped outdoor grounds suitable for ceremonies and photography, lots of free parking for guests, and a dog-friendly policy that allows pets to participate in celebrations. The museum's neutral color scheme coordinates with any wedding palette, while exposed ceilings provide opportunities for decorative lighting and floral arrangements.
The museum's expansion into event hosting represents a strategic business move to diversify revenue streams beyond traditional museum operations. This development follows the facility's recognition as Fort Worth Magazine's 2025 "Best of Fort Worth" Reader Pick Winner in the Family Outing category and its top rating on Trip Advisor as the number one fun thing to do in Fort Worth. With over 600 five-star Google reviews, the museum has established strong brand recognition that it now leverages for its event business.
For business and technology leaders, this case illustrates how traditional attractions can adapt their physical assets to create new revenue opportunities in the experience economy. The museum's approach demonstrates effective utilization of existing infrastructure—including its car storage facilities and display spaces—to serve multiple market segments simultaneously. The integration of professional AV systems and vendor networks shows how established businesses can expand into adjacent service areas while maintaining their core identity.
The museum's location at 2550 McMillan Parkway in Fort Worth provides convenient access, and the facility continues to offer its traditional museum exhibits alongside event services. This dual-purpose model represents an innovative approach to maximizing asset utilization while creating memorable experiences for different customer segments.
