Las Vegas interior designer Fiorenza Bilak has built Stage The Space, LLC into a successful business by addressing a fundamental challenge in real estate: most buyers cannot visualize how to use empty rooms. Bilak's entry into home staging began seven years ago when she helped her husband sell a property by bringing in furniture from her personal collection, resulting in three over-asking offers the same day.
Bilak's staging philosophy centers on a key statistic from the Real Estate Staging Association (RESA) that she shares with every client: 83% of the world's population lacks imagination when viewing empty spaces. This visualization gap makes empty homes more challenging to sell, as buyers struggle to understand space, scale, and design concepts. Professional staging provides immediate answers about how potential buyers could live in the space, encouraging them to envision an upgraded lifestyle and often overlook property flaws.
Industry data and Bilak's experience demonstrate that staging increases both the speed and price of home sales. By addressing the visualization gap, staging directly improves sellers' financial outcomes by shortening time on the market and maximizing profit through strategic positioning. Despite documented benefits, Bilak frequently encounters skepticism from real estate professionals and homeowners who view staging as a cost rather than an investment. Many don't realize that skipping staging can end up costing more in the long run as properties linger on the market, accruing mortgage, tax, and maintenance expenses.
To address financial barriers, Stage The Space recently partnered with https://notable.com to introduce a pay-at-closing option that allows clients to defer payment until the property sells. This eliminates upfront financial hurdles and makes staging accessible to a broader range of clients.
Bilak's staging approach emphasizes neutrality and broad appeal while maintaining a polished, editorial look. She carefully selects furniture and décor that fit each property's scale and style, using oversized art for large spaces and appropriately sized pieces for smaller rooms. A distinctive feature of her approach incorporates biophilic touches with greenery and organic elements, referencing neurological benefits and examples like Singapore's hospital system where biophilic design supports patient recovery.
Seeking to diversify her business, Bilak has partnered with the furniture platform https://fromwhere.com to establish a digital storefront. Properties staged by Stage The Space now feature QR codes that direct visitors to Bilak's personalized storefront, allowing potential buyers to purchase furniture and décor they see in staged homes. This creates a seamless, curated experience that extends the feeling of staged homes beyond the property itself.
Beyond staging projects, Bilak teaches a three-hour continuing education course on home staging for real estate agents through RESA. Participants earn three credits toward license renewal and the RESA Certified Staging Advocate designation. Her goal is to equip agents with tools to advocate for staging as a standard practice, helping them articulate its value to sellers and incorporate it into marketing strategies.
Stage The Space operates throughout the Las Vegas Valley, staging homes across all price points while specializing in high-end properties. Bilak treats each listing as a unique project, tailoring staging to the home's size, style, and target buyer. As the Las Vegas real estate market evolves with shifting buyer expectations and rising competition, Bilak sees education as key to making staging more widely adopted. For an industry built on helping people envision future homes, companies like Stage The Space are bridging the gap between vacant properties and successful sales through strategic staging, technology partnerships, and industry education.
