Madame Gabriela Beauty, a clean beauty brand specializing in non-toxic lipstick for women 45+, has launched on Nordstrom.com through The Folklore marketplace. The brand's signature collection of hydrating, buildable lipsticks is now available to Nordstrom's customers nationwide. This partnership represents a significant milestone for the four-year-old brand, allowing it to maintain direct-to-consumer relationships while gaining access to Nordstrom's prestigious platform.
Founded by Gabriela Navejas, Madame Gabriela was created from a personal mission to develop lipstick safe enough for her mother during breast cancer treatment, yet bold enough to restore confidence. "When my mom was going through cancer treatment, I realized traditional lipsticks were full of ingredients her body didn't need while fighting for her life," said Gabriela, Founder and CEO of Madame Gabriela Beauty. The brand spent two years developing formulas that are gentle on sensitive, mature lips without compromising on color or performance.
The brand's signature lipstick collection features clean, non-toxic formulas specifically designed for mature lips with zero parabens, lead, hormone disruptors or heavy metals. At the heart of every Madame Gabriela lipstick is premium Manuka honey, which provides superior hydration and healing properties. Unlike petroleum-based formulas that sit on the surface, Manuka honey penetrates deeply to hydrate and nourish mature lips without heaviness or stickiness, soothe sensitivity with natural antibacterial and anti-inflammatory properties, prevent settling into fine lines while providing all-day comfort, and heal and protect with vitamins, minerals, and antioxidants that support lip health.
"Manuka honey was a game-changer in our formulation," added Gabriela. "It gives us the hydration and healing properties mature lips need, without any of the toxic ingredients found in traditional lipsticks. It's nature's answer to beautiful, healthy lips at any age." The collection includes five signature shades and a lip conditioner: Sydney (a buildable nude for everyday sophistication), Mexico City (warm red for confident moments), NYC Pink (professional polish with subtle romance), Paris (classic red for timeless elegance), Tulum (perfect rose pink for everyday color), and Saint Tropez (every day lip conditioner).
Each shade retails for $38 and is available individually or as part of bundles which include two shades and a complimentary professional makeup brush. Madame Gabriela products are available at Nordstrom.com, FreePeople.com, Anthrolopogie.com, ModaOperandi.com, TheDetoxMarket and MadameGabriela.com.
This launch signals growing market recognition for clean beauty brands targeting specific demographic needs, particularly the underserved 45+ women's market. The Nordstrom partnership through The Folklore marketplace demonstrates how established retailers are expanding their clean beauty offerings while providing smaller brands with access to broader distribution channels. For business leaders, this development highlights the continued growth of the clean beauty sector and the importance of addressing specific consumer needs with targeted formulations. The brand's focus on non-toxic ingredients and age-appropriate beauty without compromise reflects broader consumer trends toward health-conscious purchasing decisions and products designed for specific life stages.
