The law firm Marks & Harrison has announced a new partnership with the Richmond Flying Squirrels, becoming an official Proud Partner of the baseball club as it enters its first season at its new home at CarMax Park. This collaboration represents a strategic alignment between a century-old legal institution and one of minor league baseball's most recognized brands during a significant transitional period for the team and the Richmond community.
A spokesperson for Marks & Harrison stated that the partnership aligns with the firm's long-standing commitment to the community, noting that CarMax Park represents a major investment in Richmond. The firm, which has represented accident and injury victims and their families for over a century, sees value in supporting a team and venue that brings people together. This perspective highlights how traditional professional service firms are increasingly viewing community engagement through strategic partnerships as essential to their brand identity and local integration.
The Richmond Flying Squirrels, the Double-A Eastern League affiliate of the San Francisco Giants, have established themselves as one of the highest-drawing teams in minor league baseball since their founding in 2010. Their move from The Diamond to CarMax Park marks the beginning of a new era for the franchise. The new venue is designed to be more than just a ballpark, functioning as a state-of-the-art entertainment facility that will host Flying Squirrels baseball along with year-round events and community gatherings. This transformation creates a new destination for families and fans across the region, potentially increasing the team's economic and cultural impact.
As part of the partnership, Marks & Harrison will receive prominent visibility throughout the Flying Squirrels' home games at CarMax Park. This will include in-game promotions, videoboard and public address announcements, and rotating LED and digital signage. For business leaders observing this development, the partnership demonstrates how professional service firms can leverage sports marketing to enhance brand recognition within a community-focused context. The Flying Squirrels' opening night at CarMax Park is scheduled for April 7, 2026, marking the official debut of both the new venue and this corporate partnership.
The implications of this announcement extend beyond traditional sponsorship arrangements. For the legal industry, it represents a model of how firms can move beyond conventional advertising to establish deeper community connections through shared experiences and venues. For the sports and entertainment sector, it illustrates how modern facilities like CarMax Park are designed to attract diverse corporate partners by offering year-round activation opportunities beyond the baseball season. The partnership between a law firm with extensive regional presence and a team entering a new, multifunctional venue suggests both organizations recognize the value of association with community-centric development projects that serve as gathering places for the region.
