The integration between Ortana Media Group and EMAM introduces workflow automation and orchestration directly into the eMAM platform through Ortana's Media Aware Workflow Engine (MAWE). This coordination layer abstracts complexity while allowing eMAM to operate within a broader, integration-led architecture. The approach enables customers to transform point-solution silos into end-to-end workflows that reflect how media, data, and metadata move through their business.
With eMAM, organizations have a complete media management platform capable of running in cloud, on-premise, and hybrid infrastructure. The platform features over 110 API-integrated technology partners, allowing customers to select best-of-breed tools for integrated workflows tailored to media management, creation, and distribution needs. Extensive configuration options and dozens of channel partners worldwide enable optimization for immediate requirements with easy scaling for future demands.
AI and manual tagging power search capabilities, enabling eMAM users to quickly locate optimal media across any storage or archive system. Collaborative editing and design tools facilitate teamwork across departmental, technical, and geographic barriers. Finished media can be shared via email and social media, utilized in newsroom and broadcast systems, or packaged for delivery to social media platforms, streamers, and other distribution channels.
Simon Harper, Channel and Partner Manager at Ortana, explained that eMAM demonstrates how Cubix Connect and the new Connect Widget can help customers migrate media and metadata from legacy MAM systems and LTO-based archives into eMAM in a controlled, repeatable manner. Underlying this integration, MAWE provides the orchestration layer that brings over 160 integrations into the eMAM ecosystem, connecting customers to existing infrastructure while adding automation, metadata enrichment, and scalable workflow control during modernization efforts.
The partnership extends the eMAM ecosystem through Ortana's portfolio of more than 160 API-based integrations spanning storage, cloud services, AI and machine learning, transcode, quality control, identity management, asset management, and archive platforms. This expansion supports a wider range of infrastructure choices and helps future-proof environments as requirements evolve. David Miller, President at EMAM, expressed excitement about working with Ortana to offer additional tools and flexibility for customers.
Together, Ortana and EMAM are enabling organizations to modernize media operations with a practical, workflow-driven approach that reduces migration risk and complexity while establishing foundations for scalable automation, enrichment, and long-term interoperability. The companies will showcase their combined solution during a webinar on Tuesday, February 17 (https://attendee.gotowebinar.com/rt/7318179422755201627) and at the upcoming National Association of Broadcasters Convention in Las Vegas from April 18-22. Additional information about EMAM solutions is available at https://www.emamsolutions.com and https://www.emamcloud.com.
