SEGG Media Corporation has appointed Jamie MacLaurin as senior vice president of its sports business following the company's acquisition of approximately 68% supermajority control of Veloce Media Group's outstanding equity. MacLaurin, who co-founded Veloce Media Group and serves as CEO of Quadrant, will continue leading both entities while identifying broader commercial opportunities across SEGG's sports portfolio.
The strategic appointment comes as SEGG indicated it will extend a global offer to acquire the remaining minority interests in Veloce, aiming to streamline governance and align long-term strategy. Veloce is expected to contribute approximately $20 million in annual revenue beginning in the first quarter of 2026, representing a significant addition to SEGG's revenue streams.
MacLaurin's leadership brings access to Quadrant's creator-led motorsport brand, which he co-founded with 2025 Formula One World Champion Lando Norris, and Veloce's rapidly expanding digital ecosystem. Veloce reported 153% year-over-year revenue growth between 2023 and 2024, demonstrating the platform's accelerating market traction and potential for integration with SEGG's existing digital assets.
SEGG Media operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, with a focus on immersive fan engagement, ethical gaming and AI-driven live experiences. The company's latest news and updates are available in its newsroom at http://ibn.fm/SEGG, providing investors with ongoing information about corporate developments.
The integration of Veloce's digital capabilities with SEGG's established platforms creates opportunities for enhanced fan engagement across sports, entertainment and gaming verticals. This move positions SEGG to leverage Veloce's growth trajectory while potentially accelerating the development of AI-driven experiences that redefine how global audiences interact with content.
For business and technology leaders, this development illustrates how established media companies are acquiring high-growth digital platforms to expand their technological capabilities and revenue streams. The appointment of a digital-native executive like MacLaurin to a senior leadership role signals SEGG's commitment to integrating innovative digital strategies across its traditional media operations.
The transaction reflects broader industry trends where traditional media companies are seeking to acquire digital-first platforms with proven growth metrics and engaged communities. Veloce's 153% revenue growth demonstrates the market demand for creator-led digital sports content, while Quadrant's association with Formula One champion Lando Norris provides authentic sports credibility that can be leveraged across SEGG's portfolio.
As SEGG moves to acquire the remaining minority interests in Veloce, the company aims to create a unified strategic direction that maximizes the potential of both organizations' assets. This consolidation could lead to more integrated digital experiences that combine SEGG's established platforms with Veloce's innovative approach to sports content and community engagement.
